广东11选5

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        CHENJINSHIYULEBAOFASHIZENGCHANG!NIZENMEKAN?


        广东11选5  GENJUWENHUAHELVYOUBUXIANGGUANSHUJU,JINNIANLAI,LVYOUYANYIZONGTAISHUZENGCHANG43%、CHANGCIZENGCHANG61%、GUANZHONGRENCIZENGCHANG145%、PIAOFANGSHOURUZENGCHANG128%;RANER,ZAIBIAOMIANRENAODEBEIHOU,LVYOUYANYIXINGYEZHENGJINGLIZHUYANZHONGDELIANGJIFENHUA——SONGCHENGYANYI“YIJIADUDA”,ZHANJULELVYOUYANCHUPIAOFANGDEBANBIJIANGSHAN,GUANYINXIANGDENGJIJIACHUANTONGYANYIGONGSIPINGJIESHIJINGYANCHUYEZHANJULESHENGXIADEDABUFENPIAOFANG,ERGENGDUODELVYOUYANYIGONGSIYIKAOXIAOJUCHANG,DANDADUDOU,MEIYOUXINGCHENGIP,MIANQIANGSHENGCUN。

          YISONGCHENGYANYIWEILI,JINGGUODUONIANGENGXINDIEDAI,《SONGCHENGQIANGUQING》SHIXIANLEGAITOUHUANMIANDETUIBIAN。CONGYUANLAI“CAOTAIBANZI”DELUTIANYANCHU,BIANCHENGXIAOGUOHONGDAZHENHAN。YIGELEIYANYIXINGSHI、TEJIYUWUTAIJIXIE、SHENGGUANGDIANXIAOGUOJIEHEDELVYOUYANYI,CHENGWEIYIGECHENGSHU、HAOKAN、DAZHONGHUA、YIFUZHIDELVYOUSHANGYECHANPIN。WEIRAOJUYUANERJIANDEZHUTILEYUAN,FANERCHENGLELVYOUYANYIYINKEHERONGKEDECHANGJING,SHIZHISHANGCHENGLE“QIANGUQING”XILIEYANYIDECHANGJINGPEITAO。SONGCHENGYEPINGJIE《SONGCHENGQIANGUQING》DECHENGGONG,JIAKUAILEKUOZHANGDEBUFA,LUXUTUICHUSANYAQIANGUQING、LIJIANGQIANGUQING、JIUZHAIQIANGUQINGDENG。

          QQ截圖20190920100835.png

          DANSHIGENGDUODELVYOUYANYIHUANCHUYU“DAOJIANGHU”ZHUANGTAI,CHAOGUO80%XIANGMURENGCHUYUKUISUNZHUANGTAI。ERQIE,ZHEZHONGKUISUNYUXIANGMUDEDAXIAOBINGBUWANQUANGUAGOU,JIBIANSHIKAICHUANGXINGDEYINXIANGXILIECHANPIN,YECHUXIANLEBUSHAOKUISUNDEQINGKUANG,LIRU《YINXIANGPUTUO》《YINXIANGWUTAISHAN》LIANXULIANGNIANYEJIKUISUN,《YINXIANGLIJIANG》XIANGMUSHOURUCHENGXIAJIANGQUSHI,《YINXIANGHAINANDAO》XIANGMUGONGYANWUNIANHOUTINGZHIYANCHU。

          YUCIXINGCHENGXIANMINGDUIBIDESHI:JINNIANLAICHENJINSHIYULEQIAORANXINGQI,DAYOUQUDAICHUANTONGLVYOUYANYIZHISHI。

        广东11选5  2018NIANSHICHENJINSHIYULEDEJINGPENNIAN,CHENJINSHISHUZIYISHUZHANLAN,CHENJINSHISHUZIYISHUYANYI,CHENJINSHISHUZIYISHUXIJUDENGCHANPINFENGFUDUOYANG。YINGYONGCHANGJINGYECONGCHENGSHIZHUANZHANLVYOUJINGQU,CHENGWEIWENLVXIANGMUXIYINRENQIDEXINXUANZE。CHENJINSHISHUZIYISHUZHENNENGXUNSUBIANDIKAIHUAMA?

          QQ截圖20190920100847.png

        广东11选5  TeamLabDE“HUAWUSENLIN”、OUTPUTDE“BOX”XILIE、DISHINIHEGONGYEGUANGMOLIANSHOUThe VoidDAZAODE“XINGZHANVRTIYAN”、SHOUBUPIAOYISHIDUOWEITIYANJU《ZHIYINHAO》DENG,XIANGXINDAJIADOUERSHUNENGXIANG。

          CIWAI,BALISHOUZUOSHUWEIYISHUBOWUGUAN「GUANGZHIBOWUGUAN」QIANSHENSHIYIZUOSHIJIUSHIJIJIANZAODEZHUTIECHEJIAN,RUJINSHEJISHIBAZHEZUOFEIQICHANGFANGGAIJIANCHENGLEKONGKUANGDEHUDONGCHENJINSHIZHANLANGUAN,CONGERDAZAOCHENJINSHIMENGHUANKONGJIAN。ZHANGUANCONGSHANGZHIXIACONGZUOZHIYOUYUEYOUCHAOGUOSANQIANPINGFANGGONGCHIDEBIAOMIANJI,HUANHUACHENGLE360DUWUSIJIAODEHONGDASHENGXIANGHUABU,XIYINLECHAODUOREAIYISHUDEYONGDUNZHEQIANLAIGUANKAN。

          BUZHICONGHESHIQI,CONGDAXINGSHANGCHANGDEXIANXIAZHUTIXUNZHAN,DAOXILIECHENJINYULEBIAOYAN,ZAIDAOGELEIXUYAOXIAOFEIZHECANYUJIAOSEBANYANDECHENJINSHIXIJU,YIJIVRZHUTILEYUAN,ZHEXIESHIJINGYUVR、AR、GUANGDIAODENGJISHUJIEHEDE “CHENJINSHIYULE”ZHENGXIONGYONGERZHI。

          QIZHONG,GENGYITONGGUODUOMEITI、ZHUANGZHIYISHU、SUANFAYINGXIANG、TOUYINGHUDONGDENGJISHU,BASHITIKONGJIANSUZAOCHENGYICIYUAN,RANGGUANZHONGZOUJINCHANGJINGZHONGCHANSHENGHUDONG,CONGERHUODEYULETIYANDEXINGSHI——WUXUPEIDAIVRSHEBEI,JINKAOZHITIDONGZUOBIANNENGYUQICHANSHENGHUDONG。

          什么是“沉浸式娛樂”?

          “CHENJINSHIYULE”QISHISHIGEBOLAIPIN——YILEIZHUDAJUQINGDECHANGJINGTIYAN,YICHENJINSHIXIJUWEIDAIBIAO,QIYUANYUYINGGUO、SHOUDAOMEIGUOBAILAOHUIWENHUACHENDIANDEZIYANG,JINGHUANJINGSHIXIJUGUODUERLAI;YILEIGENGZHUZHONGKEJIDECHANGJINGTIYAN,YITeamLabZHIZUODE“HUAWUSENLIN”WEIDAIBIAO。

          QQ截圖20190920100853.png

          TeamLab SHIYIGEYIGUANGWEIYUANLIAODETUANDUI,YU2001NIANCHUANGLIYURIBENDONGJING,XIANTUANDUICHENGYUANJIN400REN,BAOKUOYISHUJIA、JISUANJIGONGCHENGSHI、JIANZHUSHI、CGDONGHUASHI、YINGYONGSHEJISHISHENZHISHUXUEJIADENG,LIYONGXINMEITIJISHUYUGUANZHECHANSHENGHUDONG,XINGCHENGJIJUXIANGXIANGLIDEJINRUSHIGUANZHANTIYAN,ZUOPINZHANXIANZHUSHUWEIYISHUZUIWEIJIZHIDEYIMIAN,MOHULEKEXUEYUYISHUZHIJIANDEBIANJIE。ZAIJINJINIANGEXINGGEYEDEKUAJIERECHAOZHONG,teamLabZUOWEIYIGECHENGGONGDEANLI,RANGWOMENDUIWEILAIKUALINGYUXIEZUODEFAZHANQUSHIGENGYOUXINXIN。2016NIANTeamLabZHANBEIYINJINZHONGGUO。

          SHUZIYISHUTIYANCHANPINZAOZAIHAIWAISHENGCHANGLESHIJINIAN,ERZAIZHONGGUOSHICHANGHUANCHUYUYUNNIANGJIEDUAN,ZI2015NIANZHIHOUWOGUOCHENJINYULEFAZHANXUNMENG,JUSHUJUTONGJI,70%DEGUONEICHENJINYULEIPDOUSHIJINLIANGNIANDANSHENG。ERGENJUCHENJINYULEGONGSIHUANJINGFABUDE《2018NIANCHENJINCHANYEBAIPISHU》,CHENJINSHIYULEIPZAIGUOQULIANGNIANSHIXIANLECONGJIHUWEI0DAO200+DEZENGCHANG,ERSHUZIHUDONGYISHUCHENJINSHITIYANZHANZESHIQIZHONGZHUYAOZENGCHANGDEXIFENSAIDAOZHIYI。

          QQ截圖20190920100900.png

        广东11选5  MUQIAN,GUONEIDABUFENDE“CHENJINSHIYULE”GENGQINGXIANGYUHOUZHE——QINGJUQING、ZHONGCHANGJINGTIYAN。ZAIFENGBIDESHINEIKONGJIAN,TONGGUOQIANBAIGEXIJIEYINGZAODECHENJINQINGJING,YINDAORENMENZAIGEGEXIAOFANGJIANZHIJIANYIDONG,ZAICANYUDEGUOCHENGZHONGTIHUIDONGRENDESHUNJIAN。

        QQ截圖20190920100916.png  

          “沉浸式娛樂”之風勢不可擋

        广东11选5  GENJUAIRUIDUIZHONGGUOXIANXIAYULEXINGYEDESHICHANGGUIMOHESUAN,ZHONGGUOXIANXIAYULEGEXINGYELEIBIEJUNBAOCHIWENBUZENGCHANGDETAISHI,2017NIANZONGTISHICHANGGUIMODADAOCHUANGJILUDE3735.1YIYUAN,ZAIXINSHENGDAIJUEQIDEZHUTUIXIA,2019NIANXIANXIAYULESHICHANGZONGTIGUIMOYOUWANGDADAO4900YIYUAN。

          

          CONGZENGCHANGLVKAN,LIANXUDUONIANBAOCHIYUE15%DENIANJUNZENGCHANGLV,WEILAIXIANXIAYULEYEYOUZHUGENGDADEFAZHANQIANLIGONGSHICHANGWAJUE。CONGAIRUISHUJULAIKAN,00、90HOUXINSHENGDAIZAIWENHUAYULEXIAOFEIDEZHANBIYICHAOGUO24.5%,GAOYU80、70HOU。ZHEBIAOMINGLE00、90HOUQUNTIWENHUAYULEXIAOFEIYICHENGSHU,KAISHICHENGWEIXIAOFEIYIYUANZUIWANGSHENGDEQUNTI。

        广东11选5  QIANBUJIU,ZAISHANGHAITAIGUHUILUODIDE GAMEBOX,CHANGDIBUZU300PINGMI,JIANG 8 ZUDIANZIYOUXIGAIZAOCHENGLETONGGUOJIANPAN、GUIJIQIU、TIGANDENGDUORENHUDONGDECHENJINYULECHANPIN。JUGUANFANGSHUJU GAMEBOX FENGZHIMEIXIAOSHINENGRONGNA 60 DUORENJINRU,GUANZHANRENSHUDANYUENENGDADAO 1.3 WANRENZUOYOU,QIZHONGNANNVBILIZAI 4:6,ZHANQINEIPIAOFANGSHOUYIZAISHUBAIWANYUAN。  



          “CHENJINSHIYULE”DEYINGLIDIANZHUYAOFENWEI3BUFEN:PIAOFANGSHOURU、YANSHENGPINSHOURU、PEITAODECANYIN/FUZHUANGZULINDENG,YIPIAOFANGSHOURUZHANDADUOSHU。ERPIAOJIAJIBENZAISHUBAIZHISHUQIANYUANZHIJIAN,QIZHONGCHENJINSHIXIJUPIAOJIAZUIGAO,WENLVCHANGJINGCIZHI,SHANGCHANG、YISHUQUDECHENJINYULECHANPINJIAGEXIANGDUIZUIDI。YANSHENGPINJIAGEZAIJISHIYUANDAOSHUBAIYUANBUDENG。ZAITIGAOPIAOFANGSHOUYIFANGMIAN,IP YUNYINGFANGDADOUHUIXUANZE ToB HEQIYE、XUEXIAODENGHEZUO,TUIGUANGZHEKOUMENPIAO。


          


        广东11选5  RANER,ZUOWEIXINXINGYETAI,FAZHANZHONGHUANYOUHENDUOBUZU——

          01

         火爆之下卻無爆款

          1、成本高,復購率較低,回本周期長

          “CHENJINSHIYULE”SHIYIGEZHONGZIBENXINGYE,CHANGJINGBUZHIFEIYONGGAO,DAOZHIDEJIEGUOSHITONGYIDIFANGDEGENGXINDIEDAISUDUXIANGDUIJIAOMAN,SUIRANXIANGBICHENJINSHIYOUXI、MISHITAOTUOZHEYILEIDANDIANYUNYINGDECHANPIN,YIGUDINGSHEBEIXUNZHANDESHUZIHUDONGYISHUCHENJINSHIZHANLANXIANGDUISUANBIJIAO“QINGZICHAN”。DANQIANQIZAIJISHU、CHUANGYIYANFADECHENGBEN,JIASHANGSHEBEIDEDAZAO,ZHELEIZHANLANDECHENGBENTONGYANGBUSUANDI,DANGEXIANGMUTOURUJIBENSHANGDOUZAIQIANWANJIBIE。DANGCHUWEIYINJINTeamlabZHAN,ZHANFANGWENCHUANGYINJINIP、DAJIANCHANGGUANDENGFANGFANGMIANMIANDEZONGCHENGBENWEI2700DUOWANYUAN。

        广东11选5  LEIBIDIANYINGYUAN,XIYINGUKEQUZHONGFUGUANYING,TONGYIYINGPIANBUKENENGCHENGWEISHOURUDEZENGCHANGDIAN,SUOYICONGCHANPINXINGZHISHANGLAIKAN,YOUYUSHITIYANXINGCHANPIN,CHENJINSHIYULEJIBIANSHICHENGSHUDECHANPINJIBENSHANGYEDOUSHIYIDANCIXIAOFEIWEIZHU,DABUFENFUGOULVDOUBUGAO。JIASHANGGUONEIDECHAOXI、MOFANGDENGXIANXIANGYEJIAOWEIYANZHONG,YISHANGDEZHONGZHONGYALIYAOQIURUJUZHEXUYAOBUDUANTUICHUXINDECHANPINBINGYOUHUATIYAN。CONGSHICHANGDEJIAODULAIKAN,MUQIANXIAOFEIZHEDEYAOQIUYEHUIYUELAIYUEGAO,JIAZHIZHELEIXIANGMUDEPIAOJIABENJIUBIJIAOGAO,YINCIZHUBANFANGBIXUNACHUHUDONGTIYANHESHENMEIQUWEIYOUXIUDEXIANGMU,CAINENGXIYINDAOSHOUZHONG。

          QQ截圖20190920100953.png

          2、變現模式單一

        广东11选5  ZAIBIANXIANMOSHISHANG,YIWEITOUZIRENRENWEI,MUQIANDEBIANXIANMOSHIWUFEIJIUSHIYIPIAOWUWEIZHU,SUOYOUGONGSIDOUDATONGXIAOYI,SHANGXIAYOUDECHANYELIANYESHANGWEIXINGCHENG。ZHIYUBIRUSHUOHOUQIDEYANSHENGPIN,JIAMENGDENGXINGSHIMUQIANZHENGGESHICHANGDETANSUODOUBIJIAOSHAO。DANBIZHERENWEI,RUYANSHENGPIN、SHOUQUANJIAMENGDENGBIANXIANXINGSHIDETANSUO,HUANXUYAOJIANLIZAIIPJIANTINGDEJICHUSHANG。CONGCHANGQISAIPAODEJIAODULAIKAN,DUINEIXIEIPNEIRONGSHENGCHANDEGONGSIERYAN,NENGFOUCHIXUCHANCHUYOUZHINEIRONGJIANGHUICHENGWEIZHENZHENGDEJINGZHENGBILEI。

          3、優質內容稀缺,難以快速復制

          DUIYUGAOZHILIANGSHOUHUANYINGDE“CHENJINSHIYULE”,YOUYURENWEIYINSUQIANG,NANYIBIAOZHUNHUA、GUIMOHUAFUZHI。XIANGDANGYIBUFENGENGSHIDINGZHIHUADE,NANYIFUZHI,SHENZHIWUFABEIFUZHI。DANSHICONGGUONEIDEXIANZHUANGLAIKAN,DABUFENCONGYEZHEDOURENWEI,MUQIANZHEGECHANYEHUANCHUYUCHUQIDEJIEDUAN,CHANPINHUDONGHETIYANDOUBIJIAOJIANDAN,HEGUOWAIXIANGBI,RENGRANHUANYOUSHIFENMINGXIANDECHAJU,HENDUOCHANPINSHENMEIHEYISHUXINGBUZU。ZHEDAOZHISUIRANRUCHANGDEGONGSIBUSHAO,DANYOUZHINEIRONGRENGRANSHIFENXIQUE。

          02

         哪些沉浸式娛樂被看好

          QQ截圖20190920101004.png

          1、影娛聯動再創作

        广东11选5  YINGYULIANDONGJISHUQUDONGDECHENJINSHIYULETIYANQIANJINGBURONGXIAOQU。BUSHAOYOUZHIDEYINGSHIIPGAIBIANWEIXIANCHANGYANCHUDEXINGSHI,YINGSHIIPJIEHECHENJINXIJU、JIAOHUTIYANDENGYUANSUDESHIJINGYULEFANGSHIZAICHUANGZUO,CONGCHENJINYULEQIBUFUHUAIP,ZAIFANTUIYINGSHI,YEXUHUICHENGWEIYITIAOXINDECHANYELUJING。ERQIEIPBENSHENZAIDAZHONGZHIJIANDEKOUBEIHEZHIMINGDUJIAOGAO,JIBIANYUXUANCHUANYENENGWEIZIJIDECHANPINBEISHU。

          2、長線的 IP 塑造規劃

          YUNYINGSILUSHANG,NENGTUOLIDANCIDEZHANLANSHIYUNYING,YOUCHANGXIANDE IP SUZAOGUIHUA。CONGGENBENSHANGJIEJUEFUGOULVDI,YIJINANYIFUZHIKUOZHANGDENGWENTI。

          XIANXIACHENJINSHIYULEZHENGZAIRIYIXINGQI,ZHONGDUOCHANGJINGDOUXUYAOXINNEIRONGHENIANQINGKEQUNJIANLILIANXI,ZHESHIWEILAIYIZHONGXINDEFAZHANFANGXIANGHEZHONGYAOQUSHI,YOUJIQIJUDADEXIANGXIANGKONGJIAN,HUOXUJIUZAIBUYUANDEJIANGLAI,YULEFANGSHIDE“HUANXUE”DAZHANJIUYAOKAISHILE。

          SHENGMING:BENWENLAIYUANZHONGGUOLVYOUJIA,TUPIANLAIYUANYUWANGLUO

         

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